Muhammad Asif, Dr. Sharjeel Naveed, Dr. Samreen Faisal. The Impact of Digital Media on Consumer Behavior: A Social Media Perspective. jhmsr [Internet]. 2024 Dec. 30 [cited 2026 Apr. 25];1(1):13-26. Available from: https://www.insights-journal.com.unityresearch.pk/index.php/insights/article/view/2